Brora Distillery
Reviving Brora’s legendary ghost distillery presented the unique opportunity to restore a true masterpiece. Every last detail painstakingly researched and meticulously curated, all with stories linking back to the distillery’s golden age.
A masterpiece restored.
We were honoured to partner with Diageo in creating a template for lovers of the finest Scotch whisky, and the first luxury brand home of its kind.
“For a vaguely experienced and perhaps slightly fetishistic whisky enthusiast, nothing could surpass moments like those I experienced last week, somewhere between Inverness and Wick on the north-east coast of Scotland.”
Serge Valentin, whisky enthusiast, writing about his visit to Brora Distillery
The vision was to celebrate the distillery’s history, while opening a whole new chapter. A new Brora brand home, rooted in its past, but with a contemporary twist — Victorian distillery meets London’s Soho House.
