Lagavulin BTL Activation
An elevated brand positioning for Lagavulin invites the discerning whisky drinker to discover the brands ‘captivating warmth’ through a considered, quiet luxury approach. Launched globally, with a focus on the US as a priority growth market, we created a suite of beautifully-crafted below-the-line assets which have been implemented locally in retail and events – including New York Fashion Week.
A new chapter of quiet distinction.
The assets drive distinctiveness through the use of the unique ‘cartouche’ shape as a key brand asset and are designed to appeal to a new, modern luxury audience.
